It's definitely not about your ads... so if you are not sure how to start a
super optimized campaign (which is not necessary)... or if you are running ads feeling stuck or frustrated because you can't figure out how to make your ads generate a positive ROI, I want to give you a word of hope.
it's NOT about your ads... it's FAR FAR away from them... in fact, it doesn't matter where your traffic comes from... it doesn't matter if you get it from Facebook, Google, native ads, SEO... or even if you go door-to-door asking people to browse your website.